SkyInkCreations.com.au

SkyInk Australian Digital Index

Pet Supplies Website Benchmark Australia Measured Benchmark.

Automated benchmark built from publicly accessible website signals across 24 currently indexable business websites.

91/100 Average digital score across this benchmark
24Websites measured
91/100Average score
Pet SuppliesIndustry
AustraliaCoverage
Score distribution

How this market performs.

20Score 80–100
3Score 60–79
1Below 60
91/100Benchmark average
Measured opportunities

Common issues detected.

Measured signal 50%

No click-to-call link detected

Detected across 12 sampled websites in this benchmark.

Measured signal 25%

No structured data detected

Detected across 6 sampled websites in this benchmark.

Measured signal 21%

Weak homepage call-to-action

Detected across 5 sampled websites in this benchmark.

Measured signal 21%

Weak or missing meta description

Detected across 5 sampled websites in this benchmark.

Measured signal 21%

Missing homepage H1

Detected across 5 sampled websites in this benchmark.

Measured signal 8%

Thin homepage content

Detected across 2 sampled websites in this benchmark.

Measured leaders

Top measured websites.

Pet Supplies 100/100

Pets Domain

Postcode 4352 / Meringandan, QLD

Shopify detected View profile ↗
Pet Supplies 100/100

Uncle Tom's Pet & Poultry

Postcode 4214 / Molendinar, QLD

Shopify detected View profile ↗
Pet Supplies 100/100

Pet Mince Direct

Postcode 4022 / Rothwell, QLD

Shopify detected View profile ↗
Pet Supplies 100/100

Brookies Rural Traders

Brookfield, QLD

Shopify detected View profile ↗
Pet Supplies 100/100

Horseland

Postcode 2084 / Postcode 2084 / Terrey Hills, NSW

Custom / Unknown detected View profile ↗
Pet Supplies 100/100

Inner Wolf

Postcode 4557 / Mountain Creek, QLD

Shopify detected View profile ↗
Pet Supplies 100/100

PuppyPad

Postcode 4128 / Shailer Park, QLD

Custom / Unknown detected View profile ↗
Pet Supplies 100/100

Habitat

Truganina / Laverton

Shopify detected View profile ↗
Pet Supplies 100/100

The Saltiest Dog

Melbourne

Shopify detected View profile ↗
Pet Supplies 99/100

Pet Shop & Pet Warehouse

Postcode 2170 / Postcode 2170 / Casula, NSW

Custom / Unknown detected View profile ↗
Pet Supplies 99/100

Bark Road

Truganina / Laverton

Shopify detected View profile ↗
Pet Supplies 96/100

DogTech®

Hurlstone Park, NSW

Custom / Unknown detected View profile ↗
Pet Supplies 96/100

Pet Mart

Ringwood, VIC

Custom / Unknown detected View profile ↗
Pet Supplies 93/100

Dogtraining101 Retail Dog Super Store

Postcode 4502 / Petrie, QLD

Shopify detected View profile ↗
Pet Supplies 93/100

Nelly's Ark

Fairfield, VIC

Wix detected View profile ↗
Pet Supplies 92/100

Mega Pet Warehouse

Ringwood, VIC

WordPress detected View profile ↗
Pet Supplies 92/100

The Meadows Produce and Pet Supplies

Dandenong / Keysborough

WordPress detected View profile ↗
Pet Supplies 86/100

Cagemaster Australia – For All Your Pet Needs!

Liverpool / Wetherill Park, NSW

WordPress detected View profile ↗
Pet Supplies 85/100

Laymour Poultry Farm

Postcode 2765 / Vineyard, NSW

Wix detected View profile ↗
Pet Supplies 82/100

Fantastic Pets

Narre Warren, VIC

Custom / Unknown detected View profile ↗
Pet Supplies 76/100

Annerley Aquarium

Eagle Farm / Murarrie

Custom / Unknown detected View profile ↗
Pet Supplies 74/100

Fastway Aquarium & Hydroponics

Truganina / Laverton

WordPress detected View profile ↗
Pet Supplies 70/100

E & A Salce

Melbourne

Custom / Unknown detected View profile ↗
Pet Supplies 55/100

The Aquarium Factory

Melbourne, VIC

Shopify detected View profile ↗
Technology footprint

Common detected platforms.

Shopify 10Custom / Unknown 8WordPress 4Wix 2
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BENCHMARK INTERPRETATION

What the Pet Supplies benchmark is useful for.

The benchmark shows patterns across measured public websites. Use it to identify common gaps and opportunities, then validate those patterns against customer behaviour and business goals before deciding what to change.

01

Use the sample size to judge how broadly the pattern applies

02

Separate technical signals from business outcomes

03

Prioritise repeated weaknesses across the market

04

Combine benchmark data with Search Console and conversion data where available

01Understand

Clarify the problem, customer journey and commercial objective.

02Scope

Map the leanest website, software or automation path that solves it.

03Build

Implement, measure and improve the system with real usage data.

APPLY THE REVIEW TO YOUR OWN BUSINESS

Want the same kind of digital review applied to your business?

We can review the website, customer journey and operational systems together, then identify the few changes most likely to improve discovery, trust, enquiries or efficiency.

Website and customer journey reviewed together
Priorities separated from low-value cosmetic changes
Clear next-step roadmap instead of a generic score
Request a Review View Our Work

What happens nextWe review the context, map the most practical next step and keep the scope tied to the actual business objective.