SkyInk Australian Digital Index

Service Stations Website Benchmark Australia Measured Benchmark.

Automated benchmark built from publicly accessible website signals across 31 currently indexable business websites.

79/100 Average digital score across this benchmark

31Websites measured

79/100Average score

Service StationsIndustry

AustraliaCoverage

Score distribution

How this market performs.

22Score 80–100

5Score 60–79

4Below 60

79/100Benchmark average

Measured opportunities

Common issues detected.

Measured signal 84%

No click-to-call link detected

Detected across 26 sampled websites in this benchmark.

Measured signal 35%

Weak homepage call-to-action

Detected across 11 sampled websites in this benchmark.

Measured signal 35%

Missing homepage H1

Detected across 11 sampled websites in this benchmark.

Measured signal 35%

Thin homepage content

Detected across 11 sampled websites in this benchmark.

Measured signal 32%

Weak or missing meta description

Detected across 10 sampled websites in this benchmark.

Measured signal 29%

No structured data detected

Detected across 9 sampled websites in this benchmark.

Measured leaders

Top measured websites.

Service Stations 100/100

Caltex Australia

Postcode 2765 / Melonba, NSW

Custom / Unknown detected View profile ↗

Service Stations 100/100

Caltex Australia

Postcode 2526 / Unanderra, NSW

Custom / Unknown detected View profile ↗

Service Stations 100/100

IOR

Charlton, QLD

WordPress detected View profile ↗

Service Stations 100/100

7Eleven Site

Postcode 2102 / Postcode 2102 / Warriewood, NSW

Custom / Unknown detected View profile ↗

Service Stations 99/100

United

Renmark, SA

WordPress detected View profile ↗

Service Stations 94/100

EG Australia

Postcode 2257 / Umina Beach, NSW

WordPress detected View profile ↗

Service Stations 92/100

Mobil

Postcode 4715 / Valentine Plains, QLD

Custom / Unknown detected View profile ↗

Service Stations 92/100

Brian's Auto Centre Miami, Gold Coast Qld.

Miami, QLD

WordPress detected View profile ↗

Service Stations 92/100

Des Brown Service Centre

Ringwood, VIC

WordPress detected View profile ↗

Service Stations 88/100

Ampol

Wollongong, NSW

Custom / Unknown detected View profile ↗

Service Stations 87/100

Member Warehouse for Bulk Buys & Quality Brands

Marsden Park, NSW

Custom / Unknown detected View profile ↗

Service Stations 87/100

Pearl Energy – Petroleum Industry in Australia

Rothwell, QLD

WordPress detected View profile ↗

Service Stations 86/100

7-Eleven

Melbourne, VIC

Custom / Unknown detected View profile ↗

Service Stations 86/100

Astron

Dandenong / Keysborough

Custom / Unknown detected View profile ↗

Service Stations 85/100

APCO

Lara, VIC

Custom / Unknown detected View profile ↗

Service Stations 84/100

freedom.infobrandz.com

Withcott, QLD

WordPress detected View profile ↗

Service Stations 83/100

Endeavour

Dandenong / Keysborough, VIC

WordPress detected View profile ↗

Service Stations 83/100

Solo

Darwin, NT

WordPress detected View profile ↗

Service Stations 82/100

Ultra Edgeworth

Edgeworth, NSW

WordPress detected View profile ↗

Service Stations 81/100

Shell

Postcode 2526 / Unanderra, NSW

WordPress detected View profile ↗

Service Stations 81/100

Metro Petroleum

Bassendean, WA

WordPress detected View profile ↗

Service Stations 80/100

Ampol

Postcode 2777 / Springwood, NSW

Custom / Unknown detected View profile ↗

Service Stations 70/100

Coles Express

Kariong, NSW

Custom / Unknown detected View profile ↗

Service Stations 70/100

U-Go Self Serve

Postcode 2324 / Raymond Terrace, NSW

Custom / Unknown detected View profile ↗

Service Stations 67/100

Liberty Oil

Bauhinia, QLD

WordPress detected View profile ↗

Service Stations 65/100

SHELL REDDY EXPRESS RINGWOOD EAST

Injune, QLD

Custom / Unknown detected View profile ↗

Service Stations 63/100

BP NEWPORT

Austinmer, NSW

Custom / Unknown detected View profile ↗

Service Stations 53/100

Shell Australia

Postcode 2526 / Unanderra, NSW

Custom / Unknown detected View profile ↗

Service Stations 51/100

Service Station Locator

Postcode 2256 / Postcode 2256 / Postcode 2256 / Woy Woy, NSW

Custom / Unknown detected View profile ↗

Service Stations 40/100

Budget Petrol

Postcode 2210 / Peakhurst, NSW

Custom / Unknown detected View profile ↗

Service Stations 16/100

Mobil Rockhampton

Rockhampton

Custom / Unknown detected View profile ↗

Technology footprint

Common detected platforms.

Custom / Unknown 18WordPress 13

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BENCHMARK INTERPRETATION

What the Service Stations benchmark is useful for.

The benchmark shows patterns across measured public websites. Use it to identify common gaps and opportunities, then validate those patterns against customer behaviour and business goals before deciding what to change.

01

Use the sample size to judge how broadly the pattern applies

02

Separate technical signals from business outcomes

03

Prioritise repeated weaknesses across the market

04

Combine benchmark data with Search Console and conversion data where available

01Understand

Clarify the problem, customer journey and commercial objective.

02Scope

Map the leanest website, software or automation path that solves it.

03Build

Implement, measure and improve the system with real usage data.

APPLY THE REVIEW TO YOUR OWN BUSINESS

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We can review the website, customer journey and operational systems together, then identify the few changes most likely to improve discovery, trust, enquiries or efficiency.

Website and customer journey reviewed together

Priorities separated from low-value cosmetic changes

Clear next-step roadmap instead of a generic score

Request a Review View Our Work

What happens nextWe review the context, map the most practical next step and keep the scope tied to the actual business objective.