SkyInk Australian Digital Index

Orange Business Website Benchmark Measured Benchmark.

Automated benchmark built from publicly accessible website signals across 47 currently indexable business websites.

81/100 Average digital score across this benchmark

47Websites measured

81/100Average score

MultipleIndustry

OrangeCoverage

Score distribution

How this market performs.

27Score 80–100

14Score 60–79

6Below 60

81/100Benchmark average

Measured opportunities

Common issues detected.

Measured signal 57%

No click-to-call link detected

Detected across 27 sampled websites in this benchmark.

Measured signal 38%

Weak homepage call-to-action

Detected across 18 sampled websites in this benchmark.

Measured signal 36%

Weak or missing meta description

Detected across 17 sampled websites in this benchmark.

Measured signal 30%

Missing homepage H1

Detected across 14 sampled websites in this benchmark.

Measured signal 28%

No enquiry or quote form detected

Detected across 13 sampled websites in this benchmark.

Measured signal 26%

No structured data detected

Detected across 12 sampled websites in this benchmark.

Measured leaders

Top measured websites.

Badlands Brewery

Orange, NSW

Custom / Unknown detected View profile ↗

Fast Food 100/100

Choox

Orange, NSW

WordPress detected View profile ↗

De Salis Wines

Orange, NSW

WordPress detected View profile ↗

Catering 100/100

Delish Catering

Orange, NSW

WordPress detected View profile ↗

Local Business 100/100

Orange Homemaker Centre

Orange, NSW

WordPress detected View profile ↗

Retail / Trade 100/100

Hawkes General Store

Orange, NSW

Custom / Unknown detected View profile ↗

Business Services 100/100

Renascent - NSW Regional

Orange, NSW

Webflow detected View profile ↗

J'adore Summer Nails

Orange, NSW

Custom / Unknown detected View profile ↗

Retail / Trade 100/100

The Outfitter

Orange, NSW

Shopify detected View profile ↗

Academy Coffee

Orange, NSW

Shopify detected View profile ↗

Eat Botanic

Orange, NSW

Custom / Unknown detected View profile ↗

Local Business 96/100

Yiray Clean Energy Park

Orange

Custom / Unknown detected View profile ↗

Larder and Home

Orange, NSW

Shopify detected View profile ↗

Healthcare 96/100

Dudley Private Hospital

Orange, NSW

Custom / Unknown detected View profile ↗

Mid-City Motor Lodge

Orange

Custom / Unknown detected View profile ↗

Business / Office Services 92/100

PHN Western NSW

Orange, NSW

WordPress detected View profile ↗

Local Business 91/100

Catherine McAuley Catholic Primary School

Orange

Custom / Unknown detected View profile ↗

Byng Street Cafe & Local Store

Orange, NSW

WordPress detected View profile ↗

Factory Espresso

Orange, NSW

Shopify detected View profile ↗

Bakeries 89/100

Racine

Orange, NSW

Wix detected View profile ↗

Butchers 88/100

Woodwards Butcher

Orange, NSW

Shopify detected View profile ↗

Local Business 88/100

Interrelate Family Centres

Orange

Custom / Unknown detected View profile ↗

Restaurants 84/100

Pellegrini's Italian

Orange, NSW

WordPress detected View profile ↗

The Oriana Orange

Orange, NSW

Squarespace detected View profile ↗

Business Services 82/100

UGL Regional Linx

Orange, NSW

Custom / Unknown detected View profile ↗

Fast Food 82/100

Pizza Rebellion

Orange, NSW

Custom / Unknown detected View profile ↗

Best Western Plus Ambassador Orange

Orange, NSW

WordPress detected View profile ↗

Business / Office Services 78/100

Daniel Crump Financial Planning

Orange, NSW

Squarespace detected View profile ↗

Nile Street Cafe

Orange, NSW

Squarespace detected View profile ↗

Hotel Canobolas

Orange, NSW

WordPress detected View profile ↗

Local Business 75/100

OneSchool Global NSW Orange

Orange, NSW

Custom / Unknown detected View profile ↗

Anything Grows

Orange, NSW

Wix detected View profile ↗

Hardware & Trade Supplies 74/100

THYNK Studio

Orange, NSW

WordPress detected View profile ↗

Retail / Trade 73/100

Philip Shaw

Orange, NSW

WordPress detected View profile ↗

Fast Food 73/100

Micky's Takeaway

Orange, NSW

Custom / Unknown detected View profile ↗

Golf Courses 72/100

Wentworth Golf Club Orange

Orange, NSW

Wix detected View profile ↗

Restaurants 71/100

Maithil Rasoi

Orange, NSW

Squarespace detected View profile ↗

Local Business 69/100

The Village on Summer Street

Orange

WordPress detected View profile ↗

Local Business 68/100

Need A Nerd

Orange, NSW

WordPress detected View profile ↗

Retail / Trade 66/100

King of the Pack

Orange, NSW

WordPress detected View profile ↗

Orange Asian Supermarket

Orange, NSW

WordPress detected View profile ↗

Local Business 57/100

Orange Bridge Club

Orange, NSW

Custom / Unknown detected View profile ↗

Caravan Parks 56/100

Colour City Caravan Park

Orange, NSW

WordPress detected View profile ↗

Retail / Trade 51/100

Frame Effect

Orange, NSW

Custom / Unknown detected View profile ↗

Cecils

Orange, NSW

Squarespace detected View profile ↗

Caravan Parks 33/100

Canobolas Caravan Park

Orange, NSW

Custom / Unknown detected View profile ↗

Birdie

Orange, NSW

Custom / Unknown detected View profile ↗

Technology footprint

Common detected platforms.

Custom / Unknown 17WordPress 16Squarespace 5Shopify 5Wix 3Webflow 1

SkyInkCreations

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BENCHMARK INTERPRETATION

What the Orange benchmark is useful for.

The benchmark shows patterns across measured public websites. Use it to identify common gaps and opportunities, then validate those patterns against customer behaviour and business goals before deciding what to change.

01

Use the sample size to judge how broadly the pattern applies

02

Separate technical signals from business outcomes

03

Prioritise repeated weaknesses across the market

04

Combine benchmark data with Search Console and conversion data where available

01Understand

Clarify the problem, customer journey and commercial objective.

02Scope

Map the leanest website, software or automation path that solves it.

03Build

Implement, measure and improve the system with real usage data.

APPLY THE REVIEW TO YOUR OWN BUSINESS

Want the same kind of digital review applied to your business?

We can review the website, customer journey and operational systems together, then identify the few changes most likely to improve discovery, trust, enquiries or efficiency.

Website and customer journey reviewed together

Priorities separated from low-value cosmetic changes

Clear next-step roadmap instead of a generic score

Request a Review View Our Work

What happens nextWe review the context, map the most practical next step and keep the scope tied to the actual business objective.