SkyInk Australian Digital Index

Postcode 4870 / Postcode 4870, QLD Business Website Benchmark Measured Benchmark.

Automated benchmark built from publicly accessible website signals across 28 currently indexable business websites.

86/100 Average digital score across this benchmark

28Websites measured

86/100Average score

MultipleIndustry

Postcode 4870 / Postcode 4870Coverage

Score distribution

How this market performs.

23Score 80–100

3Score 60–79

2Below 60

86/100Benchmark average

Measured opportunities

Common issues detected.

Measured signal 43%

No click-to-call link detected

Detected across 12 sampled websites in this benchmark.

Measured signal 32%

Weak or missing meta description

Detected across 9 sampled websites in this benchmark.

Measured signal 29%

Weak homepage call-to-action

Detected across 8 sampled websites in this benchmark.

Measured signal 29%

Missing homepage H1

Detected across 8 sampled websites in this benchmark.

Measured signal 25%

No enquiry or quote form detected

Detected across 7 sampled websites in this benchmark.

Measured signal 25%

Slower-than-ideal response

Detected across 7 sampled websites in this benchmark.

Measured leaders

Top measured websites.

Retail / Trade 100/100

Cruze Coffee

Postcode 4870 / Postcode 4870, QLD

Shopify detected View profile ↗

Ramada by Wyndham Cairns City Centre

Postcode 4870 / Postcode 4870, QLD

Custom / Unknown detected View profile ↗

Retail / Trade 100/100

Cairns Bicycle Works

Postcode 4870 / Postcode 4870, QLD

Custom / Unknown detected View profile ↗

Home

Postcode 4870 / Postcode 4870, QLD

Custom / Unknown detected View profile ↗

Koala Court

Postcode 4870 / Postcode 4870, QLD

WordPress detected View profile ↗

Blackbird Espresso Specialty Coffee

Postcode 4870 / Postcode 4870, QLD

Shopify detected View profile ↗

Accommodation 99/100

Mad Monkey Village

Postcode 4870 / Postcode 4870, QLD

Custom / Unknown detected View profile ↗

Restaurants 99/100

Dundee's Waterfront Dining

Postcode 4870 / Postcode 4870, QLD

WordPress detected View profile ↗

Consulting 99/100

Marine Discoveries

Postcode 4870 / Postcode 4870, QLD

Custom / Unknown detected View profile ↗

Retail / Trade 96/100

Tusa Reef Tours

Postcode 4870 / Postcode 4870, QLD

WordPress detected View profile ↗

Accommodation 94/100

Gilligans

Postcode 4870 / Postcode 4870, QLD

WordPress detected View profile ↗

Accommodation 94/100

Caravella Backpackers

Postcode 4870 / Postcode 4870, QLD

WordPress detected View profile ↗

Business Services 91/100

Crochead - Simple Solutions

Postcode 4870 / Postcode 4870, QLD

Custom / Unknown detected View profile ↗

Retail / Trade 90/100

Pro Dive Cairns

Postcode 4870 / Postcode 4870, QLD

Custom / Unknown detected View profile ↗

Accommodation 90/100

Drifter Hotel Hostels | Designed for the free spirited

Postcode 4870 / Postcode 4870, QLD

WordPress detected View profile ↗

Accommodation 88/100

Global Backpackers

Postcode 4870 / Postcode 4870, QLD

WordPress detected View profile ↗

Restaurants 87/100

Bay Village Tropical Retreat

Postcode 4870 / Postcode 4870, QLD

WordPress detected View profile ↗

Retail / Trade 87/100

prodivecairns.com

Postcode 4870 / Postcode 4870, QLD

Custom / Unknown detected View profile ↗

Restaurants 86/100

Bushfire Cairns – Churrasco experience in the heart of Cairns

Postcode 4870 / Postcode 4870, QLD

WordPress detected View profile ↗

Retail / Trade 83/100

Divers Den

Postcode 4870 / Postcode 4870, QLD

WordPress detected View profile ↗

The Crown Hotel

Postcode 4870 / Postcode 4870, QLD

Squarespace detected View profile ↗

Salt house

Postcode 4870 / Postcode 4870, QLD

WordPress detected View profile ↗

Home

Postcode 4870 / Postcode 4870, QLD

Custom / Unknown detected View profile ↗

Heritage Cairns Hotel

Postcode 4870 / Postcode 4870, QLD

WordPress detected View profile ↗

Three Wolves

Postcode 4870 / Postcode 4870, QLD

Wix detected View profile ↗

Restaurants 60/100

JIMMYS BURGER & CO.

Postcode 4870 / Postcode 4870, QLD

Squarespace detected View profile ↗

Fast Food 43/100

Closed – Lush Pizza

Postcode 4870 / Postcode 4870, QLD

WordPress detected View profile ↗

Mama Coco

Postcode 4870 / Postcode 4870, QLD

WordPress detected View profile ↗

Technology footprint

Common detected platforms.

WordPress 14Custom / Unknown 9Shopify 2Squarespace 2Wix 1

SkyInkCreations

Want to outperform the benchmark?

SkyInkCreations builds commercial websites, software and automation around measurable business outcomes.

Start a Project

BENCHMARK INTERPRETATION

What the Postcode 4870 / Postcode 4870, QLD benchmark is useful for.

The benchmark shows patterns across measured public websites. Use it to identify common gaps and opportunities, then validate those patterns against customer behaviour and business goals before deciding what to change.

01

Use the sample size to judge how broadly the pattern applies

02

Separate technical signals from business outcomes

03

Prioritise repeated weaknesses across the market

04

Combine benchmark data with Search Console and conversion data where available

01Understand

Clarify the problem, customer journey and commercial objective.

02Scope

Map the leanest website, software or automation path that solves it.

03Build

Implement, measure and improve the system with real usage data.

APPLY THE REVIEW TO YOUR OWN BUSINESS

Want the same kind of digital review applied to your business?

We can review the website, customer journey and operational systems together, then identify the few changes most likely to improve discovery, trust, enquiries or efficiency.

Website and customer journey reviewed together

Priorities separated from low-value cosmetic changes

Clear next-step roadmap instead of a generic score

Request a Review View Our Work

What happens nextWe review the context, map the most practical next step and keep the scope tied to the actual business objective.