SKYINK DIGITAL INDEX
IT Services Digital Benchmark Australia
Original benchmark data generated from publicly measurable website signals across 62 currently indexable business websites.
MEASURED MARKET SNAPSHOT
62websites measured
89/100average digital score
52strong-score websites
3lower-score websites
Common platforms
WordPress31
Custom / Other26
Squarespace2
Wix1
Webflow1
Shopify1
Frequently detected issues
No click-to-call phone link detected on the homepage31
No clear enquiry call-to-action detected on the homepage17
No enquiry or quote form detected14
Homepage meta description may be missing or incomplete12
Structured data markup not detected11
Slower-than-ideal homepage response detected11
Primary H1 heading not detected on the homepage9
Limited homepage text content detected6
WHAT THE DATA MEANS
A benchmark is useful when it shows where the market leaves room to outperform.
An average score does not decide whether an individual website is good or bad. It shows the relative digital standard visible across the measured sample and helps identify common gaps worth investigating.
SkyInk uses these signals to prioritise where websites, search visibility and digital workflows can create a commercial advantage.
READY WHEN YOU ARE
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