SKYINK DIGITAL INDEX
Mackay Digital Benchmark
Original benchmark data generated from publicly measurable website signals across 7 currently indexable business websites.
MEASURED MARKET SNAPSHOT
7websites measured
82/100average digital score
5strong-score websites
0lower-score websites
Common platforms
Custom / Other4
WordPress2
Squarespace1
Frequently detected issues
No click-to-call phone link detected on the homepage5
Structured data markup not detected5
Homepage meta description may be missing or incomplete4
Slower homepage response detected3
Limited homepage text content detected2
Primary H1 heading not detected on the homepage1
No clear enquiry call-to-action detected on the homepage1
Older footer copyright year detected1
WHAT THE DATA MEANS
A benchmark is useful when it shows where the market leaves room to outperform.
An average score does not decide whether an individual website is good or bad. It shows the relative digital standard visible across the measured sample and helps identify common gaps worth investigating.
SkyInk uses these signals to prioritise where websites, search visibility and digital workflows can create a commercial advantage.
READY WHEN YOU ARE
Start a Project →Want to outperform the benchmark?
We can turn the gaps into a practical website, SEO, automation or software roadmap.
