SKYINK DIGITAL INDEX
Mackay Digital Benchmark — QLD
Original benchmark data generated from publicly measurable website signals across 3 currently indexable business websites.
MEASURED MARKET SNAPSHOT
3websites measured
86/100average digital score
3strong-score websites
0lower-score websites
Common platforms
Custom / Other2
Squarespace1
Frequently detected issues
Homepage meta description may be missing or incomplete2
Structured data markup not detected2
No click-to-call phone link detected on the homepage1
Slower homepage response detected1
Limited homepage text content detected1
No enquiry or quote form detected1
WHAT THE DATA MEANS
A benchmark is useful when it shows where the market leaves room to outperform.
An average score does not decide whether an individual website is good or bad. It shows the relative digital standard visible across the measured sample and helps identify common gaps worth investigating.
SkyInk uses these signals to prioritise where websites, search visibility and digital workflows can create a commercial advantage.
READY WHEN YOU ARE
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We can turn the gaps into a practical website, SEO, automation or software roadmap.
