SKYINK DIGITAL INDEX
Plumbers Digital Benchmark Australia
Original benchmark data generated from publicly measurable website signals across 18 currently indexable business websites.
MEASURED MARKET SNAPSHOT
18websites measured
93/100average digital score
15strong-score websites
1lower-score websites
Common platforms
WordPress12
Custom / Other2
Squarespace2
Shopify1
Wix1
Frequently detected issues
Limited service or contact page depth detected4
No enquiry or quote form detected4
Slower-than-ideal homepage response detected3
No click-to-call phone link detected on the homepage2
Limited homepage text content detected1
Homepage meta description may be missing or incomplete1
HTTPS not detected on the audited homepage1
Slower homepage response detected1
WHAT THE DATA MEANS
A benchmark is useful when it shows where the market leaves room to outperform.
An average score does not decide whether an individual website is good or bad. It shows the relative digital standard visible across the measured sample and helps identify common gaps worth investigating.
SkyInk uses these signals to prioritise where websites, search visibility and digital workflows can create a commercial advantage.
READY WHEN YOU ARE
Start a Project →Want to outperform the benchmark?
We can turn the gaps into a practical website, SEO, automation or software roadmap.
