SKYINK DIGITAL INDEX
Pubs Digital Benchmark Australia
Original benchmark data generated from publicly measurable website signals across 325 currently indexable business websites.
MEASURED MARKET SNAPSHOT
325websites measured
82/100average digital score
227strong-score websites
23lower-score websites
Common platforms
WordPress146
Squarespace102
Custom / Other38
Wix16
Shopify13
Webflow10
Frequently detected issues
No click-to-call phone link detected on the homepage126
No enquiry or quote form detected116
Homepage meta description may be missing or incomplete112
Primary H1 heading not detected on the homepage70
No clear enquiry call-to-action detected on the homepage57
Limited homepage text content detected44
Slower-than-ideal homepage response detected35
Structured data markup not detected30
WHAT THE DATA MEANS
A benchmark is useful when it shows where the market leaves room to outperform.
An average score does not decide whether an individual website is good or bad. It shows the relative digital standard visible across the measured sample and helps identify common gaps worth investigating.
SkyInk uses these signals to prioritise where websites, search visibility and digital workflows can create a commercial advantage.
READY WHEN YOU ARE
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We can turn the gaps into a practical website, SEO, automation or software roadmap.
