SKYINK DIGITAL INDEX
Motels Digital Benchmark Australia
Original benchmark data generated from publicly measurable website signals across 120 currently indexable business websites.
MEASURED MARKET SNAPSHOT
120websites measured
83/100average digital score
88strong-score websites
15lower-score websites
Common platforms
Custom / Other59
WordPress50
Squarespace4
Wix4
Webflow2
Weebly1
Frequently detected issues
Structured data markup not detected55
Homepage meta description may be missing or incomplete53
No click-to-call phone link detected on the homepage42
Primary H1 heading not detected on the homepage29
No enquiry or quote form detected29
Slower-than-ideal homepage response detected23
No clear enquiry call-to-action detected on the homepage23
Limited homepage text content detected21
WHAT THE DATA MEANS
A benchmark is useful when it shows where the market leaves room to outperform.
An average score does not decide whether an individual website is good or bad. It shows the relative digital standard visible across the measured sample and helps identify common gaps worth investigating.
SkyInk uses these signals to prioritise where websites, search visibility and digital workflows can create a commercial advantage.
READY WHEN YOU ARE
Start a Project →Want to outperform the benchmark?
We can turn the gaps into a practical website, SEO, automation or software roadmap.
