SKYINK DIGITAL INDEX
Truganina / Laverton Digital Benchmark
Original benchmark data generated from publicly measurable website signals across 196 currently indexable business websites.
MEASURED MARKET SNAPSHOT
196websites measured
75/100average digital score
106strong-score websites
44lower-score websites
Common platforms
Custom / Other82
WordPress70
Squarespace25
Shopify7
Wix7
Webflow3
Frequently detected issues
No click-to-call phone link detected on the homepage120
No enquiry or quote form detected81
Structured data markup not detected78
Primary H1 heading not detected on the homepage73
No clear enquiry call-to-action detected on the homepage70
Homepage meta description may be missing or incomplete70
Limited homepage text content detected60
Limited service or contact page depth detected37
WHAT THE DATA MEANS
A benchmark is useful when it shows where the market leaves room to outperform.
An average score does not decide whether an individual website is good or bad. It shows the relative digital standard visible across the measured sample and helps identify common gaps worth investigating.
SkyInk uses these signals to prioritise where websites, search visibility and digital workflows can create a commercial advantage.
READY WHEN YOU ARE
Start a Project →Want to outperform the benchmark?
We can turn the gaps into a practical website, SEO, automation or software roadmap.
